Label distribution to TikTok
Get your roster’s audio into the TikTok Sounds catalogue for fan-driven discovery.
TikTok is now the single biggest discovery engine in music. With 1.99 billion monthly active users, a track entering the Sounds catalogue can be clipped into any video — every use links back to the artist profile, and viral moments measurably push streams on Spotify and Apple. bbn.music adds every release to the official TikTok Sounds catalogue as part of standard delivery.
At a glance
- Launched
- 2016
- Headquarters
- Los Angeles / Beijing
- Reach
- 1.99B monthly active users
- Available in
- 150+ countries
- Owned by
- ByteDance
What your label gets
- Unlimited artists and releases under one label agreement.
- Multi-user team with Manager and Artist roles, per-user invites.
- Bulk actions on up to 50 releases at once (status changes, takedowns).
- Shared contributor pool — writers, producers, and engineers entered once, reused across every song on the roster.
- 100% of streaming revenue with an active label subscription.
- IBAN-based label wallet with SEPA payouts; KYB-verified business account.
- Drop audit trail and per-artist / per-release analytics.
- CWR export for GEMA and other CISAC societies — your label stays publisher of record.
- Composition metadata registered to Musixmatch for PRO royalty collection on every release.
How we deliver
- 1
Add your release in the label catalogue — title, artists, artwork, release date, and a WAV or FLAC master per track.
- 2
Capture writer credits, CWR roles, and the publisher share on each song. Required for GEMA and other CISAC society registration.
- 3
Submit for review. We validate metadata, audio, and artwork against DSP requirements.
- 4
Once approved, we deliver to every enabled store in one submission. Track per-platform status in your label dashboard.
Frequently asked questions
How does TikTok pay royalties?
TikTok licences music under a flat-rate catalogue deal that gets split across rights holders, not per-stream. The real value for a label is discovery and the pull-through to per-stream DSPs.
Can we control which releases go to TikTok?
Yes. TikTok is enabled by default on new releases, but any individual drop can be opted out per-platform before submission.
