Label distribution to YouTube Music
Reach YouTube Music subscribers and monetise user-generated videos via Content ID.
YouTube combines 125 million Music-and-Premium subscribers with the largest user-generated-video ecosystem on the internet. For a label, that means two revenue streams from one delivery: streaming on YouTube Music, and Content ID royalties from every fan video, Shorts clip, and cover that uses your audio. Both are activated automatically on every bbn.music release.
At a glance
- Launched
- 2015
- Headquarters
- San Bruno, USA
- Reach
- 125M YouTube Music + Premium subscribers
- Available in
- 119 countries
- Owned by
- Google / Alphabet
What your label gets
- Unlimited artists and releases under one label agreement.
- Multi-user team with Manager and Artist roles, per-user invites.
- Bulk actions on up to 50 releases at once (status changes, takedowns).
- Shared contributor pool — writers, producers, and engineers entered once, reused across every song on the roster.
- 100% of streaming revenue with an active label subscription.
- IBAN-based label wallet with SEPA payouts; KYB-verified business account.
- Drop audit trail and per-artist / per-release analytics.
- CWR export for GEMA and other CISAC societies — your label stays publisher of record.
- Composition metadata registered to Musixmatch for PRO royalty collection on every release.
YouTube Music-specific
- Content ID registration for every recording — your label collects ad revenue from matched third-party videos across YouTube and Shorts.
- Automatic Art Track creation on the Official Artist Channel once the release goes live.
How we deliver
- 1
Add your release in the label catalogue — title, artists, artwork, release date, and a WAV or FLAC master per track.
- 2
Capture writer credits, CWR roles, and the publisher share on each song. Required for GEMA and other CISAC society registration.
- 3
Submit for review. We validate metadata, audio, and artwork against DSP requirements.
- 4
Once approved, we deliver to every enabled store in one submission. Track per-platform status in your label dashboard.
Frequently asked questions
How are Content ID matches and royalties tracked?
YouTube matches your audio against uploaded videos automatically. Revenue from matched videos flows through bbn.music into your label wallet, aggregated per release in the same monthly statement as streaming royalties.
Does this conflict with our own YouTube channel uploads?
No. Content ID is set to monetise third-party uploads but whitelist your official channel — so your label’s own videos aren’t matched against themselves.
