Label distribution to Instagram
Place your roster’s audio in the Meta Music Library for Reels and Stories.
Instagram is not a streaming service, but at 2 billion monthly users with Reels driving the majority of engagement, its music library is one of the most influential viral-discovery surfaces available. When bbn.music delivers a release, the audio is added to the Meta Music Library — covering Instagram Reels, Stories, Facebook Reels, and Threads — so any user on those platforms can soundtrack their post with your roster’s music.
At a glance
- Launched
- 2010
- Headquarters
- Menlo Park, USA
- Reach
- 2B monthly active users
- Available in
- Worldwide
- Owned by
- Meta
What your label gets
- Unlimited artists and releases under one label agreement.
- Multi-user team with Manager and Artist roles, per-user invites.
- Bulk actions on up to 50 releases at once (status changes, takedowns).
- Shared contributor pool — writers, producers, and engineers entered once, reused across every song on the roster.
- 100% of streaming revenue with an active label subscription.
- IBAN-based label wallet with SEPA payouts; KYB-verified business account.
- Drop audit trail and per-artist / per-release analytics.
- CWR export for GEMA and other CISAC societies — your label stays publisher of record.
- Composition metadata registered to Musixmatch for PRO royalty collection on every release.
How we deliver
- 1
Add your release in the label catalogue — title, artists, artwork, release date, and a WAV or FLAC master per track.
- 2
Capture writer credits, CWR roles, and the publisher share on each song. Required for GEMA and other CISAC society registration.
- 3
Submit for review. We validate metadata, audio, and artwork against DSP requirements.
- 4
Once approved, we deliver to every enabled store in one submission. Track per-platform status in your label dashboard.
Frequently asked questions
Is this the same as business-account music licensing?
Personal accounts get access through the shared Meta Music Library when we deliver. Business and creator accounts require separate licensing arrangements Meta handles directly with rights-holders.
Does Meta pay per-use royalties?
Meta pays a pooled catalogue licence split across all music in the library, not per-use like Spotify. The practical value is exposure — viral Reels drive streams on per-stream DSPs.
